How Search Engine Marketing From EQLankaSEO Can Help You Boost Your Business In Sri Lanka

What Is SEO?

SEO is a common term in this day and age because everything happens online. Many companies in Sri Lanka use SEO to get higher in the rankings and get more sales and profit. SEO is a type of marketing. It is basically marketing your website by following proper rules and regulations so you can get the top stop when people search for keywords that relate to you.

What Is Search Engine Marketing?

SEM or Search Engine Marketing, is a broader version of SEO. SEO specialist say that SEO is just a tiny part of SEM. In SEM we pay Google or any other search engine to get Ads on their search engine from your website. Many people in Sri Lanka pay google and bid for certain keywords that relate to their website in order to get traffic.

Usually when searching a keyword, you may see a section that has a yellow background. Those are websites are using pay-per-click or PPC to get traffic. With many companies using it to stay on top it is now widely popular in Sri Lanka. Because it is apart of SEO it is based on keywords and finding the keywords related to your company may be tough so you can always consult a SEO company like EQLankaSEO in order for you to get the right keywords and market your company.

Importance Of SEM and SEO From EQLankaSEO

You can find many companies in Sri Lanka that offer SEO and SEM services. Having a good Sri Lanka SEO company like EQLankaSEO to look after the marketing of the website will mean that you are able to get higher rank organically as well as using advertising such as PPC. Below are a few reasons why you should consider using SEO and SEM:

• You Can Widen You Customer Base – Research in the recent past as found that many people rely on search engines when gathering information and buying products. This means that if you rank higher up in the rankings you are able to reach out to more people and gain more traffic which will in turn mean that you can gain new customers and widen your customer base.

• Less Investment, More Return – According to SEO specialist many people think that SEM costs a lot of money and shy away from this opportunity, but it doesn't. SEM is pretty cheap and requires a low amount of capital to start with. But the best part of SEO and SEM is that they can offer great returns to your business, more than any other advertising method.

Get The Much Needed Push For Your Business Website By A Best SEO Company In Sri Lanka, EQLankaSEO

Running a business is not an easy task. It is not about just investing a sum of money and getting the capital out of the revenue. Business is a big process. First you need to identify an opportunity, then you have to research about the the demands of the consumers, then you have to analyze when and where to invest, how to be stable in the market and and the trust of the clients and consumer, it is a big process. So we need to plan well and organize things accordingly. A business website is an effective resource to attract many customers towards your business. But your website need an exposure to get more traffic. Processes like SEM and SEO are effective to mitigate this problem. SEO is a process of driving traffic towards a website. It gives the much needed lift to obtain high rankings in popular search engine Google.

SEO Process And The Effect In Sri Lanka

To get a proper SEO service, first you need to find a reputed SEO Company in Sri Lanka. Because nowadays competition among the businesses are high. So you need to find a reputed SEO and Marketing as fast as you can. EQLankaSEO is one of the solid and experienced SEO Sri Lanka service providers, where you can get services such as web designing, SEO, PPC, Google AdWords, digital marketing etc. When the SEO was introduced into Sri Lanka, it wan an unfamiliar term for the Sri Lankans. Most of them are not interested with SEO because of the misinterpretation. But SEO has changed and tackled that misinterpretation by proving best results. It is now used in both the large and small-scale business.


Top rankings in Google increase traffic to your website, the increment of traffic drive more customers towards your business, more customers drive more sale. This entire cycle helps to gain a reputation for your business. So it is really important to find best SEO service provider in Sri Lanka. This is one of the cost effective and less time consuming web promotions method, where you can invest without any second thoughts. Before finding a SEO expert it is important to have an idea about SEO and it's processes. It will be helpful for you to take your own decision at some points. SEO is not a single process, it is a process of collection of tasks. It is complicated if you are not educated about the term, so it is really important to get used to the term SEO before you find a professional.

Find A Reputed SEO Company In Sri Lanka

In Sri Lanka it is not a tough task to find SEO expert. SEO has expanded and spread all over Sri Lanka. If you are about to find a reputed SEO Company in Sri Lanka like EQLankaSEO, you should follow some basic tips. Because Sri Lanka SEO companies not only provide SEO, they are integrated with some other services like web designing, PPC, Google AdWords, web promotions, Key word analytics and more. So first you have to identify your need, before proceeding. Before hiring a SEO professional you have to follow the basic tips such as :

• Google searches, with the keyword "SEO Company Sri Lanka"
• Check some testimonials and live results of previous clients
• How long they are in the SEO business
• Check their website deeply
• See whether they are working on your website contents

Writer Greg Stefaniak

Why SEO Company in Sri Lanka like EQLankaSEO is Must for Local Businesses

EQLankaSEO for Search Engine Marketing in Sri Lanka

Search engine optimization and pay per click marketing (example : Google Adwords) are part of search engine marketing. In both ways a Sri Lanka business can reach their target customers through search engines. EQLankaSEO a local SEO specialist in Sri Lanka services search engine optimization, pay per click marketing, social media marketing and numerous other digital marketing related services for businesses in Sri Lanka and world wide.

Search Engine Optimization Vs Search Engine Paid Campaign (PPC)

• Duration : Search engine optimization takes more time to list a business on page 1 results, on the other hand, pay per click (the paid campaign) is instant.
• Time : On long run, pay per click campaigns may not be cost effective, and it may incur more cost, but search engine optimization reduces cost on long run. After listed on page 1 results, SEO company in Sri Lanka like EQLankaSEO may require a small maintenance fees to keep the website on top of search results.

For a Sri Lanka business is in need of urgent marketing, it is recommended to start with PPC (pay per click campaign) and SEO together, and when ranks are achieved organically via SEO, the PPC may be stopped and benefits of SEO can be enjoyed on long run.

Awareness On the Importance of Search Engine Optimization Among Sri Lanka Business Owners

There are business owners in Sri Lanka aware about importance of SEO and search for SEO specialist company in Sri Lanka to optimize their website for search engines to receive more visitors from search engines on recent future. There are business owners who have no idea or ignore the search engine optimization to save some cost. On the second case (when ignoring SEO), such businesses loose business growth opportunity on long run in Sri Lanka. This is because, percentage of Sri Lankans who use internet, smartphones and computers is growing faster (same as other part of the world). And, people are happy to shop and surf online to fulfill their needs rather than walking down to a local store. So, it is time for Sri Lanka businesses to invest with search engine optimization and explore the modern and digital marketing opportunities to secure their business in future.

Sri Lanka Online Market Space

As per Google adwords keywords tool, almost Sri Lanka's online users are actively searching for "wedding dresses", "buy a car", "jobs in Sri Lanka", "modern gate designs", "web design Sri Lanka" and more. There are about 880 monthly average searches for "Wedding frocks Sri Lanka", there are about 1200 searches for "Web design Sri Lanka" and so on............ these are just FEW examples to show the online market of Sri Lanka which local businesses should not underestimate and should move forward to secure their business on search engine results and take the competitive advantage. Hire a SEO company in Sri Lanka today to get top rankings on search results and experience the benefits of search engine results ranking in Sri Lanka.

Writer : Greg Stefaniak.