Source :
http://www.nrichmedia.com/articles/web/hiring-a-web-designer.php
A lot of people, when searching for a web designer, don’t know where
to begin. They’re not sure what they’re looking for or what to ask in
order to determine if there’s a fit between themselves and the designer.
As with hiring any professional, it’s always helpful to get
referrals from friends or colleagues who are satisfied with their
recently designed web site. That way, at least you’re confident that
you’ll be dealing with someone reputable, who does a good job. But, what
should you ask the designer when you first talk to him or her?
Following is a list of seven questions to ask:
1. Can I see your portfolio?
Now, you know if the answer to this one is ‘no’ you probably
don’t want to go any further! The designer should have his/her own web
site (which, hopefully, you like the look of) and, on it, several
samples of sites they’ve created, which appeal to you. The portfolio
should give you a good idea of what the designer is capable of and their
range of styles. If nothing in the portfolio impresses you, you can’t
expect that the designer will create something for you that you’ll like.
2. What is the cost?
This is generally foremost on most people’s minds. Sometimes
it’s best to get this one out of the way right from the outset. You
might have a certain budget in mind and once you find out the price
realize that there’s no point talking any further. This can actually
happen with a lot of products or services you plan to purchase. It can
be a bit of an education to learn that a decent web site costs more than
$100. (If you find someone who’ll do it for that price, don’t expect
much.)
As with anything, you get what you pay for. Quality does cost
and most people find that it’s better to do things right from the
beginning. I can’t tell you how many people have come to me a few months
after having hired someone cheap and getting no results from the web
site they’re embarrassed to tell people about, wanting to start all
over.
You need to look at your web site as an investment. If it’s
done properly, even if you get just one or two new clients from it, it
usually pays for itself quickly. Many people think they can’t afford to
have a web site now, but maybe, after they’ve worked for a few months or
a year and saved up, they’ll be able to. Truth is, that may be a few
months or year of a loss of potential income (or business-building) that
you won’t get back. Instead of asking yourself if you can afford a web
site now, the more appropriate question may be, “Can I afford not to
have a web site now?”
Cost will usually depend on the number of pages needed on the
web site, the intricacy of the design, whether each page (or section)
will have its own unique look, the need for special features such as a
newsletter subscription box, a contact form, Flash animation,
audio/video clips, search engine optimization, and online sales.
You may get a predetermined price based on the above factors or an hourly rate, with an estimate of the overall cost.
Be sure to find out if you’ll be paying extra for graphics
incorporated into the design, what the taxes are (if any), and any other
“extra” charges.
3. What is the production process?
Asking this should give you a general sense of what your
involvement will be. Will you be getting assistance in writing solid
marketing copy for the web or doing it on your own?
What about the design? Will you be able to give input if you
want to? Will you be allowed to hand over the reigns entirely to the
designer, if that’s what you prefer? Determine what sort of involvement
you’ll want to have on getting to a design that you love. You may have a
distinct image in your mind or some examples of web sites you’ve seen
that you really like that you wish to convey to the designer. Or, you
may have no idea what you want, just that you don’t want fuchsia text on
a lemon yellow background and, that you trust the designer to work his
magic.
4. What are the timelines?
Usually, the designer will need some input from you before
she can begin work. An idea of what pages you’ll need, what the content
(text and images) of those pages will be, a logo (if you have one), and
style preferences will be required in order to start putting together a
design for your site. The designer should be able to tell you how long
it will take to come up with a design mock-up from that point. This may
include time for revisions, based on what you think of the initial
concept.
Once you’ve approved the design, the second phase will be to
actually build all of the pages and make the full site live for the
public to view. Depending on the initial agreement, this may include
optimizing your web site for the search engines (e.g., Google).
5. Do you have some client testimonials I can read?
Again, same as Question #1, if the answer to this one is
‘no’, head for the hills! Obviously, the more testimonials a designer
has, the longer he’s been around. You might get a good deal if the only
testimonial someone has is from their mom, but does that instill a lot
of confidence in you?
Client testimonials are one of, if not the, best ways to
learn how good someone’s services are. Don’t be afraid to ask for these
and read them.
6. What about a domain name and web hosting?
Your site will need a domain name (e.g., yourname.com) and
somewhere to “live” in order for the world to be able to see it. Does
the designer offer these services or can she help you set these up? If
so, what are the costs? There is often a small set-up fee and then
annual (or monthly) fees for these services. Find out what these are
up-front to factor into your advertising budget.
7. How can updates to the site be made, after the site is up and running?
Often people aren’t thinking about keeping their web site
fresh in the future, just getting it up and “out there.” But, in order
to keep people coming back to the site and to have the latest
information on your site (not to mention to do well in search engines),
you’ll want to make sure the content is updated at least every few
months.
If you’re proficient at web editing software (such as
Dreamweaver), this should be a snap for you. Otherwise, you can either
see if there is some form of a content management system for you to use
(or have one custom built for your needs) or, it might be a more
efficient use of your time to simply have the designer do the updates
for you on an as needed basis. Find out which method suits you the best
and what the associated costs will be.
By the time you’ve finished grilling the poor web designer
with these questions, you’ll probably have a good sense of what it would
be like to work with them. Does this feel like a relationship that
you’ll be comfortable with? Did they make you feel like you could ask
questions without being laughed at? It’s important to really feel that
your needs will be met and that you even enjoy the process, not to
mention that you’ll be happy with the outcome.
Give all of these questions some serious thought when
interviewing potential web designers and you’ll be sure to make the
decision that’s right for you and your business.
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