What Is SEO?
SEO is a common term in this day and age because everything happens online. Many companies in Sri Lanka use SEO to get higher in the rankings and get more sales and profit. SEO is a type of marketing. It is basically marketing your website by following proper rules and regulations so you can get the top stop when people search for keywords that relate to you.What Is Search Engine Marketing?
SEM or Search Engine Marketing, is a broader version of SEO. SEO specialist say that SEO is just a tiny part of SEM. In SEM we pay Google or any other search engine to get Ads on their search engine from your website. Many people in Sri Lanka pay google and bid for certain keywords that relate to their website in order to get traffic.Usually when searching a keyword, you may see a section that has a yellow background. Those are websites are using pay-per-click or PPC to get traffic. With many companies using it to stay on top it is now widely popular in Sri Lanka. Because it is apart of SEO it is based on keywords and finding the keywords related to your company may be tough so you can always consult a SEO company like EQLankaSEO in order for you to get the right keywords and market your company.
Importance Of SEM and SEO From EQLankaSEO
You can find many companies in Sri Lanka that offer SEO and SEM services. Having a good Sri Lanka SEO company like EQLankaSEO to look after the marketing of the website will mean that you are able to get higher rank organically as well as using advertising such as PPC. Below are a few reasons why you should consider using SEO and SEM:- You Can Widen You Customer Base – Research in the recent past as found that many people rely on search engines when gathering information and buying products. This means that if you rank higher up in the rankings you are able to reach out to more people and gain more traffic which will in turn mean that you can gain new customers and widen your customer base.
- Less Investment, More Return – According to SEO specialist many people think that SEM costs a lot of money and shy away from this opportunity, but it doesn't. SEM is pretty cheap and requires a low amount of capital to start with. But the best part of SEO and SEM is that they can offer great returns to your business, more than any other advertising method.
